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Keynote Evan Williams and Umar Haque - SXSW
@anywhere launch by Evan Williams and disastrous interview by Umar Haque.
- @anywhere is the new twitter “app platform” – basically an API that allows someone to call to and display specific twitter data from their site, and take specific actions like follow that person.
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- Solves the problem of discovery within context.
- Slashes my discovery cost as a user.
- As a site, it gives you a connection back to users you didn’t have before.
- create community or subcommunity
- this isn’t an ad platform, this is an @platform
- lowers the barrier to twitter, puts it in a stronger context
- experimentation is what leads you to create value.
- process of creating a business is discovering how you’re wrong and iterating.
- increasing the signal to noise ratio, getting better information to those who want it.
- experimentation is about iteration.
- openness is a survival mechanism.
- Why did they open us search? how do you increase the value of the network and the value to the user? by making it more searchable.
- 3rd party developer focus has been around creating core experiences that are holes in teh UX - like sharing photos.
- cotweet got acquired - just doing customer support through twitter
information network - hard to narrow that down.
- increasing the signal to noise ratio, getting better information to those who want it.
- experimentation is about iteration.
- openness is a survival mechanism.
- how do you increase the value of the network and the value to the user? by making it more searchable.
- 3rd party developer focus has been around creating core experiences that are holes in teh UX - like sharing photos.
- cotweet got acquired - just doing customer support through twitter
- hardware device for bakers to tweet