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Sedutive Interactions: SXSW
Themes: Reputation, Rewards, Awareness
Slides: http://www.slideshare.net/stephenpa/the-art-science-of-seductive-interactions http://www.getmentalnotes.com
General theme - use predictable human motivations to drive better and more seductive UX.
A few notes:
- Usability is about removing friction
- Psychology is about increasing the motivation to complete a task in the first place
- make the user curious, give him visual imagery & pattern recognition, make things easier with recognition over recall ex: By turning your profiling mechanism into a game you can draw users into mutually beneficial information sharing.
- why did iLike’s interface work? curiosity, visual imagery, pattern recognition, recognition over recall
- How to be mysterious and intriguing: Hot Wheels - blacks out some product. CPK ‘Don’t open it’ thank you card.
- Playing hard to get = scarcity + social validation
- Adding humor as micro-copy and reactions - embracing humorous brand tone.
- taking a risk - where you can throw in default data.
- Ownership, playfulness
- brain likes surprise: novelty the unexpected; fun, playfulness; varying visuals
- delighter - fun that you just throw into the application.
