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Does my shit talking really help your brand? SXSW
Twitter hash tag on session: #sthb
Panelists:
- Sam Ford - pepper.com
- Ivan Askvich - Biz spaceship
- Michael Monello - Campfire
- Amber case - Oakhazelnut.com @caseorganic
- Emily Yellin - author
Book by Yellin on panel: Your call (is not) important to us
- Flawed product with greta service results in more passion than good product with bad service.
- Brand message important in the moderator or tweeter
- what do I need to hear? - make changes internally so you don’t create the comment in the future. Instead companies act like the SNL script; “we learned well the lessons of Vietnam. Stay out of Vietnam.” - they need to think systematically about listening to and acting on the feedback. The worst practices of tweeting are those companies with no internal connections of conversation and feedback.
- Acknowledge the conversation.
- Thing marketers love about social media is the ability to target their campaigns pushing outbound. But they haven’t thought about the targeting teh users can do in-bound, and what they should do with that.
- Most of the point of twitter is that the audience want to talk to each other about you, no to you. Blogging is more of an effort to talk to you.
- Twitter teams can only be part of good cust. serv. But can change pace & culture of big corps thru instantaneous feedback #sthb
